Marketing Strategy & Copywriting Services
(Your NO-BS Digital Marketing Maven Turned Equine-Loving Wordsmith)
For the Equine & Pet Industry
Marketing Strategy Services for:
Boarding, Sales & Training
Breeding Farms
Dog Training & Grooming
Equine Therapy Programs
Feed & Tack Stores / Supplements
Horse Rescues / Non-Profits
Pet Services & Products
Veterinarians / Equine Medicine
Work with a big-picture marketing professional and copywriter who understands the pet & equine industry, AND gets digital marketing best practices. I understand your business because I am your customer!
Let’s Chat!
You can’t fake fluency in the equine or pet industry.
Generic content won’t cut it when your clients expect real insight and relatable advice. I combine hands-on industry knowledge with copywriting skills to translate your expertise into content your audience understands and trusts.
Imagine, working with a skilled marketing professional who:
Understands your audience AND your business
Comprehends the nuances of the equine world dialogue
Picks up the marketing slack so you can focus on your core business
Can write authentically and effectively to build credibility and inspire action
Effective Communication
Authentic, audience-tailored copy builds connection and trust—like effective communication in horse training! Clear and compelling content is a pillar of business success and the first touchpoint with potential customers.
Time
Time is a precious commodity in any business, especially in the equine world. It is a labor-intensive industry! Balancing marketing demands alongside running a thriving equine business or veterinarian practice can be challenging - there is never enough time. I'm here to partner with you and alleviate that burden.
Competitive Edge
Maintaining a competitive edge and ensuring that customers can easily FIND you online and quickly understand the value you offer can certainly be an overwhelming task. Whether it is a website refresh, writing SEO-optimized blogs, or assisting with an email series or campaign - I can help give you back the time you need to run your business.
Hello and Welcome!!
I'm Jen, a seasoned marketing professional and copywriter with over a decade of experience in the equine industry. I love to write copy that draws in your clients' curiosity and makes you money!
I am also a devoted equestrian and horse mom. I know the struggle of reaching your market and promoting your business to the right clients. Whether you're seeking marketing support or skillful copywriting, I offer a diverse array of options that will give you back time in your day without bringing on a full-time hire.
In digital marketing, we've long lived by the mantra, 'Content is King.' And despite the rapid evolution of the digital landscape, this principle remains just as true today—more than a decade later!"
Learn how I can help rejuvenate your marketing AND give you back time!
About Me
I Am Your No-BS Digital Marketing Maven!
Yes! I am a marketing maven turned equine-loving wordsmith. With a sharp mind for strategy and a heart that beats for horses (and helping others), I will bring authentic storytelling to life with a touch of SEO magic. Whether mucking stalls or fine-tuning a blog post, I will blend grit, grace, and Google-savvy to lift small businesses—especially in the pet and equine worlds—out of obscurity and into the spotlight.
From high-tech hustle to barn boots, I am a copywriting cowgirl with a knack for clarity, connection, and conversion.
I started riding horses at age seven and was fortunate to get my first horse (a young Thoroughbred ex-racehorse) by the time I was nine. Horses have been a big part of my life since then.
They have been my best teacher(s); they taught me strong work ethics, responsibility, empathy, patience, and lessons that can be applied to everyday life situations.
As a Pony Clubber, I had a horse that began to refuse the brightly colored fences often found in Stadium Jumping courses. My riding instructor at that time gave me an Eventing book, and on the inside cover, she wrote:
“Throw your heart over, and the horse will follow. This applies to most hurdles in life.”
My professional career has been in digital marketing, leading programs across multiple industries:
High-tech
Insurance
Healthcare and Retail
Combining this expertise with my deep equine knowledge and love for my pets, I'm ready to help you grow your business with a standout digital presence and compelling copy.
Why am I YOUR ideal copywriter?
I am YOUR ideal customer!
I deeply understand what potential clients seek—a pre-purchase vet exam, the perfect boarding farm, or the best products on major tack and feed websites.
Writing is my passion, and I’m excited to dive into your business and learn the details of your products, horses, facility, and daily operations. I’ll capture the essence of your business and bring your vision to life.
Let me help by leveraging my digital marketing strategy, copywriting, and SEO expertise. I’ll craft a message that resonates with your audience, aligns seamlessly with your brand, and elevates your authority in the industry.
Let’s collaborate and get YOUR Mane Message out to your target audience. Together, let’s harness the power of words and persuasive copy to propel your business to new heights.
I look forward to partnering with you on your next project and contributing to your Success! Let’s Chat!
Click on the logo below to access my calendar and schedule a call.
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Your website is your Digital Equine Business “Barn” Door! It should be inviting, in your brand voice, and speak to your ideal customer, as well as be optimized for SEO so you can be found! Let me help you with your digital marketing strategy and website to create content that inspires your visitors to take the next step.
Starting at $500
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Search engine optimized blogs are a great way to provide relevant and educational information for the equine industry. A well-written blog post should be keyword-rich to improve findability, position YOU as an authority, and inspire action and further, regular blog posts boost your SEO efforts. Businesses with informative blogs tend to get 67% more leads than those who don’t have an updated and optimized blog. Blog posts are a great strategy for driving traffic to your website and growing your business.
Starting at $250
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A compelling product page listing your sales horses or the tack you have available for sale, should clearly inform and persuade your prospects to take the next step or make a purchase. A well-crafted product description or landing page can have a significant impact on sales and farm /business reputation, as well as boost your visibility in SEO. Let me help you with your website and landing pages!
Starting at $150-$200
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A well-written equine industry-related article or case study that informs your audience can be a real game changer. This longer copy also performs well with SEO, which will help drive more qualified traffic to your website. Articles and case study content can also be broken down into smaller messages and re-used in other areas of your marketing program, such as social media or advertising.
Starting at $250
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So, they’ve given you their email address! Congratulations! Now we must come up with an email marketing strategy that keeps your potential client engaged and thinks of you first when the timing is right. Your emails should include an intriguing headline and pique the interest to read on. Newsletters help to keep your customers engaged, to inform, and build trust with your prospects and customers.
Starting at $150
Services
What to Expect Working Together…
Book a Free Discovery Call
We will take 15-30 minutes to discuss YOUR goals for digital marketing and copywriting and how I can best help you. If we are a good fit, I will send you a follow up proposal
Next Steps
Time to get the horses to the starting gate! This is exciting! I suggest we start with a smaller “test” project that aligns with your needs so we can assure we are a good fit for each other. I’ll send you a contract to review and sign. You pay 50% upfront.
Check Your Email!
We are heading to the finish line! Your first draft is ready. You will receive a link to a Google Doc with your first project. The 2nd 50% of your invoice is due. You will receive one round of edits to ensure you are 100% (or more) satisfied with your project. I like to OVER- DELIVER whenever possible.
Research & Writing…It’s All Me
Off to the Races! Getting to know each other and prepping during the initial call will ensure I am off to a good start with a solid winning strategy. Next, I will research as needed and begin writing.
Results!
Did we have a winner? Let’s measure and adjust as needed. Testing is crucial.
Portfolio Samples
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A 2025 practical guide to digital marketing for small businesses
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This is a sample blog that describes logistics of participating in a Hunter Pace. This blog would be great for an event website, for a foxhunting group or trail riding club to help grow membership and participation.
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Short blog post around the origins and benefits of Dressage
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Writing samples published by The Horseman’s Yankee Pedlar
Let’s work together
Interested in working together? Fill out some info below and I will be in touch shortly! Alternatively, you can check my schedule and book some time to chat. I can't wait to hear from you!