Marketing Maven. Equestrian. Your Ideal Customer.
I'm not just your copywriter — I'm your ideal customer. When a horse or pet owner searches for a boarding farm, a veterinarian, or an obedience dog trainer, I'm the one searching. I know what builds trust in this industry, what your clients are really asking, and what makes them choose you over the competition.
🐴 25+ years in the saddle — Starting with a Thoroughbred ex-racehorse at age nine. This industry shaped how I think, communicate, and show up for clients.
✍️ Published equine industry writer — Former associate editor and monthly contributor for Horseman's Yankee Pedlar, later Equine Journal, one of the Northeast's leading equestrian publications.
📈 10+ years of corporate marketing leadership — Directing digital programs across high-tech, insurance, healthcare, and retail before bringing that expertise exclusively to the world I love most.
The result? Copy that doesn't need a fact-check. Strategy that doesn't need hand-holding. Work that sounds like it came from inside your industry — because it did.
“Throw your heart over, and the horse will follow. This applies to most hurdles in life.”
High-Tech
Digital marketing programs at scale
Insurance
Regulated industry content strategy
Healthcare
Patient-facing and B2B marketing
Retail
Product marketing and conversion
Let's See If We're a Fit
I'm selective about who I work with because I want to do great work for every client. Let's have a conversation.
Book a Discovery Call →